By Fareed Ahmad Stephen R. Covey, in his book, “The 7 Habits of Highly Effective People”, compares the concept of Character Ethics with Professional Ethics.  He stresses that in order to succeed in the long term, a person must focus on enhancing his character ethics, rather than merely his professional ethics. Character ethics cover several aspects of a person’s thinking and behavior.  A man with a strong character is likely to succeed in the long term; whilst one who has countless character flaws will eventually flop, although he may flourish in the short term. Today, we see several people who are apparently doing well in their private and professional lives, but they are actually very unhappy and unsatisfied.  We see owners of multi-national firms, seven-star hotels and huge factories, earning millions of dollars, but taking anti-depressants to escape their feeling-low syndrome.  These people lack one key ingredient of a sound character and a strong personality.   That missing ingredient is: Gratitude. On the other hand, we also find people living in slums, yet enjoying life, having a sound sleep, and a cheerful countenance.  We also see middle-class people, who are highly satisfied, and leading a purpose-driven life.  This is because their life has an abundant sprinkling of the valuable ingredient: Gratitude. In life, you`ll find such people that even if they are given mountains of gold, they won`t be happy or thankful.  You’ll find students crying on their result days, despite achieving distinctions.  You’ll see wives forever complaining, no matter what their